THE STORY 

 Why we love what we do

Jerkin' Lips came about one day while I was fishing.  My buddy and I were fishing and trying to see which one of us could snag the big one for the day.  Well just so happenes my buddy caught it and I was one hook duty.  My buddy got tired of me taking so long and he said "here, just jerk the hook out his lip, thats how you get in his lip and thats how you get it out".  I fought with the hook and looked like an amiture, but in the end my sloppyness of that day allowed me to come up with name "Jerkn' Lips"